Many marketers believe that social media and building a ?fan-base? replace conventional CRM and building a database of high value and influential customers. Despite all the talk about Social Marketing, Social CRM and the focus on ?engagement programs? and ?participation platforms?, many businesses still fail to integrate their social and CRM efforts into one customer management strategy.
Changing to the new marketing model required a change in People and Culture, Processes and Ways of Working. To make the required change, businesses must become ?socially enabled?.
?
?
?
?
?
?
Listen as Mark Perrett, Social Intelligence Leader for HP Information Management and Analytics, explains why a social business strategy is needed to manage customers better and/or more effectively and to effectively compete and lead in the industries.
?
?
?
?
If you want to learn more about building a socially enable business then make sure you sign-up for ?Creating a socially enabled business? (Session IDBB2908)?at?HP Discover Dec 4-6 in Frankfurt. During this session, Mark, Social Intelligence Leader for HP Information Management and Analytics will demonstrate how to gain insights on merging traditional information and analytic techniques with the growing supply of unstructured information sources to generate contextual social insight, or social intelligence about your customers and business, and make it work to drive business results.
?
HP Discover?is the showcase technology event for business and IT professionals. Access the?session catalog?to learn more about the sessions and register to attend.
Expendables 2 Pussy Riot National Hurricane Center Zeek Rewards elvis presley elvis presley vanessa bryant
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.