japan.internet.com recently reported on a survey conducted by goo Research on a topic close to the heart of many of my readers, I suspect, that of English study.
Demographics
Between the 28th of August and 3rd of September 2012 1,083 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.7% in their teens, 18.3% in their twenties, 21.2% in their thirties, 16.1% in their forties, 15.8% in their fifties, and 11.9% aged sixty or older.
It does seem surprising to me that people seemed most keen on using their smartphone to improve their speaking skill, but it does suggest that the various Skype-based English lessons should ensure they support smartphone clients, and given the popularity that LINE has in Japan, supporting its new voice call feature too would seem like an easy way to expand one?s business.
Research results
Read more on: english,goo researchQ1: Do you have a smartphone? (Sample size=1,083)
Q1SQ1: Are you thinking of studying English through your smartphone? (Sample size=424)
These 165 people were asked the reasons why they wanted to study English, and the top three answers were 87 people were preparing for an overseas holiday, 49 for use during job-seeking activities, and 31 for studying abroad or business trips abroad.
Q1SQ2: What aspects of your English do you particularly want to improve through your smartphone? (Sample size=165, multiple answer)
? Votes Percentage Speaking 125 75.8% Listening 117 70.1% Reading 67 40.6% Writing 38 23.0% Other 2 1.2%
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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/CNji_07St0k/
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